The state film administration is also counting on the film to give China’s 2016 box office numbers one final boost before the year closes. So far, Wanda is still around 3 billion yuan short of this target, sources say. People familiar with the matter say that Wanda has set the earnings bar at 1.5 billion yuan, and is counting on “The Great Wall,” the company’s final production of the year, to bring the company as close as possible to its 9 billion yuan annual box office target.
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